![]() The first question is easier to answer: no advertiser really knows why an ad works or doesn’t work. So two other questions surface: why do fake game ads work, and why do ad platforms allow them? To address the question asked in the title of the post: the assumption would be that companies run fake game ads because those ads work and deliver profit from ad spend. ![]() Whatever the case, the Facebook Ads Library has brought transparency to the diversity of ad creative being used by large advertisers and has helped to expose this strategy. ![]() Some of these ads are egregious misrepresentations of gameplay, such as when footage of a 3D, third-person adventure game is used to depict a 4X build-and-battle game, and some of these ads are simply bizarre, such as when torturous punishment scenarios are used to depict simulation home management games:
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